Face care product consumption in Italy 2023, by category

Published by
D. Petruzzi,
Aug 27, 2024

In 2023, the consumption value of face care products in Italy was worth nearly 1.6 billion euros. More specifically, the consumption of anti-aging and anti-wrinkle creams accounted for the largest amount of this value, roughly 698 million euros. Face care products with the lowest consumption value were depigmenting products, whose consumption added up to about 27 million euros.

Consumption value of face care products in Italy in 2023, by product category (in million euros)

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Release date

March 2024

Region

Italy

Survey time period

2023

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